There’s a cliché that says: perception is reality. As a business owner, you understand the importance of how clients and prospective employees perceive the company. Regardless of validity, it only takes a little doubt or hesitation to ruin a potential deal, or turn away what could have been a stand-out team member. That’s why it’s essential to pay close attention to all aspects of your company’s first impressions.

One of those factors is the appearance of your building’s exterior. When commercial landscaping isn’t maintained (or doesn’t exist in the first place), clients, employees, and visitors to your company assume that the business doesn’t care about outward appearance. Worse,  some people may even believe you’re in financial dire straits.

There are ways to dispel those concerns and consistently put your best foot forward. Here’s how to get started:

Perk Up the Parking Lot

Most people who visit your business will arrive in a vehicle. Whether by private car, public transportation, or other means, the parking lot is where first impressions are often formed. Even in locales accessible by foot or bicycle, the entrance to your building likely faces the parking lot — providing all visitors with a full view of its condition.

While normal wear and tear (cracking, fading paint) is understandable, parking areas that are dirty, rundown, or otherwise uninviting are generally off-putting. This is true regardless of whether or not you had any say in the initial parking lot design.

Most parking lots in Florida are required to feature certain “island” areas. However, there’s no rule that says they must be well-maintained. Show your commitment to the environmental sustainability of the community by planting greenery and seasonal flowers in these sections. Doing so creates a welcoming and inviting ambiance, and contributes to the overall aesthetics of your property’s exterior.

Since it can be a struggle to get grass growing in a parking lot island, it’s wise to consider alternatives such as barberry, liriope, and native wildflowers. If you’re unable or unwilling to tackle such a project on your own, consider enlisting the help of a reputable Florida landscaping company.

Embrace the Beauty of Trees

Some business owners resist having trees planted around the building for fear that they’ll become overgrown and “take over.” In fact, with proper maintenance, trees can complement and even enhance the look and function of any business.

For instance, trees provide natural shade. This is useful for holding client meetings outside in times of pleasant weather. In addition, employees will appreciate a safe and comfortable area in which to take breaks. When team members don’t have to leave the property, the prospect of late returns is all but eliminated. This also helps foster a greater bond with the company, which improves productivity and morale.

If you’re unsure where to start incorporating trees into your outdoor improvement plans, contact a skilled and qualified professional well-versed with commercial landscaping in Jacksonville, Florida and the surrounding area. These experts can answer all questions and alleviate any concerns you may have.

Create a Lasting Positive Impression

As a business owner, you know one of the keys to success is consistency. That’s also true with commercial landscaping. Though subtle, there are seasons in Florida, and not all vegetation will thrive year round. In that same vein, it’s imperative to plant only organic material that’s conducive to the sometimes-harsh Sunshine State climate.

One way to guarantee consistently eye-catching exterior display is by reaching out to a reputable firm dedicated to landscaping in Tampa and across the state. Since 2009, we’ve been proud to exceed the expectations of business owners throughout Florida. Our innovative and intriguing property enhancement solutions have earned us awards and accolades from several prestigious organizations.

Above all, however, we’re committed to providing stellar commercial landscaping solutions with exceptional customer experiences. Contact us today to discover how we can help make your property shine.